Senior-level expertise tailored
for ecommerce, finance, wellness, and AI-first businesses.
Growth Without Overhead
What we do
A fractional CMO is a senior marketing executive who partners with your business on a part-time or project basis, delivering a full-time CMO’s strategic leadership, team oversight, and go-to-market expertise at a fraction of the cost.
Brand Governance
Refine how your company carries itself in the market, creating clear value props that resonate with target audiences across all channels.
Marketing Strategy
Develop comprehensive marketing plans aligned with business goals, from brand positioning to growth initiatives that drive results.
Launch Products
Lead go-to-market strategies for new offerings or expansion into new customer segments with proven frameworks and execution.
Deep Analysis
Implement reporting systems and measurement frameworks that provide clear visibility into what’s working and what needs adjustment.
Inclusive Leadership
Senior-level guidance to internal marketing teams and external agencies, ensuring everyone works toward unified objectives.
Cross-team Collabs
Facilitate alignment between Product, Sales, Marketing, and other key departments to ensure cohesive customer experiences.
Our Focus
We shine in these sectors. They’re the primary focus of our service portfolio.
Ecommerce and
User Experience
We love turning visitors into happy customers. We analyze data to improve buyer journeys and create those “aha!” moments that lead to conversions.
Finance and Fintech
Financial concepts can be complex, but your messaging doesn’t have to be. We translate technical terms into clear, helpful guidance that builds confidence while keeping you compliant.
Wellness and Mindfulness
Trust is everything in wellness. We’ll help you cut through the noise with messaging that actually resonates and builds lasting relationships with your customers.
Smart and Intuitive
Assess & Align
Clarity begins with letting go of outdated playbooks.
What’s driving results and what’s just inertia? We’ll take a look at your positioning, messaging, tech stack, performance data, and team workflows. Whether you’re running an ecommerce brand stuck in campaign cycles, a fintech firm chasing attribution, or a wellness company overwhelmed with tools, this phase identifies where AI-first thinking can unlock clarity, speed, and scale.
Strategize & Execute
AI-first means outcome-first.
We help your shift from tactical to transformative. Together, we develop strategies centered on intelligent automation, data-driven creativity, and real-time customer understanding. For some, that’s a reimagined conversion funnel. For others, it’s rebuilding brand trust or rethinking what marketing even means in an automated world. We’ll execute fast, learn continuously, and build systems that evolve with your business.
Measure & Optimize
Modern marketing uses smarter signals.
We’ll still track CAC and ROAS, but those metrics are no longer the whole story. We’ll also optimize for velocity, value delivery, and how AI systems learn from your customer interactions. This is where you’ll move from running campaigns to orchestrating intelligence. It’s how we replace guesswork with momentum.
Testimonials
★ ★ ★ ★ ☆
Leaders who have worked alongside me have seen firsthand how my efforts drive measurable results. Here’s what they’ve said about the impact of my strategic approach.
Eric is a passionate marketer and digital expert who shines in financial services. He’s a natural collaborator full of smart, innovative ideas—a combination of creativity and execution that’s hard to find. He’s the strategic partner who can execute effectively and elevate the people around him.
Chief Experience Officer
What sets Eric apart is his ability to connect the dots between technology, user experience, and business impact. He makes innovation happen by optimizing workflows, championing a customer-first mindset, and leading high-performing teams.
Digital Marketing Manager
What truly stands out about Eric is his exceptional leadership in guiding [a] team through forward-thinking initiatives that drive impactful results. He is a respectful and visionary thought leader who consistently identifies opportunities for immediate success and long-term growth and sustainability.
Senior Product Marketing Director
When to HIRE A FRACTIONAL CMO
These signals suggest your business could benefit from Fractional CMO leadership.
| Signal | Hire Today |
|---|---|
| Growth has stalled, and your marketing lacks clear direction or strategic focus. | ✔ |
| Your brand feels disjointed across different channels and customer touch points. | ✔ |
| You have marketing team but no senior leader to provide strategic direction and accountability. | ✔ |
| You need someone who can work across departments to align marketing with business objectives. | ✔ |
| You’re launching something new—a product, service, or market expansion—and need experienced guidance. | ✔ |
| You want executive-level marketing expertise but aren’t ready for a full-time CMO hire. | ✔ |
| You’re spending money on marketing but can’t identify what’s driving results. | ✔ |
Articles
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Let’s discuss how we can help your organization exceed its goals.