Senior-level expertise tailored
for ecommerce, finance, wellness, and AI-first businesses.
Growth Without Overhead
What we do
Fractional CMO engagement brings senior marketing leadership into your organization on a flexible basis, typically 2-3 days per week. This timeline provides executive-level strategic thinking and decision support without the high cost of hiring a full-time employee. Engagements begin with a 30-day diagnostic to identify where strategic clarity will have the most significant impact, then shift to ongoing leadership focused on your priorities.
Strategic Guidance for Executive Decisions
Translate marketing performance into insight that informs leadership decisions. When your board asks whether digital investment is working, you’ll have clear answers. When margin pressure requires reallocation decisions, you’ll know which channels drive acquisition quality versus volume.
Cross-Functional Alignment and Execution
Facilitate coordination across marketing, finance, risk, and technology, so initiatives support shared priorities rather than create friction. This coordination includes establishing responsibility structures, sequencing competing initiatives, and ensuring that we address regulatory considerations early.
Measurement That Builds Confidence
Establish frameworks that separate decision-relevant signals from channel noise. Leadership conversations shift from debating data validity to discussing strategic implications—faster decisions, clearer priorities, stronger alignment.
Team Leadership Without Displacement
Work alongside your existing marketing team and agency partners to provide strategic direction they can execute. Your team gains senior-level guidance; you gain onus and momentum without adding headcount.
Our Focus
We shine in these sectors. They’re the primary focus of our service portfolio.
Rebuilding Trust in Marketing Metrics
Many institutions have access to more marketing data than ever before, yet confidence in that data is uneven. How can senior leadership restore trust in marketing metrics?
Using AI to Support Decision Confidence
As AI becomes embedded in marketing platforms, institutions must distinguish between novelty and value. How can senior leadership use AI for more than surface-level personalization?
Aligning Business Goals Across Silos
Brand, growth, and customer experience are often discussed separately, even though they are deeply interconnected. How can senior leadership align priorities across leadership functions?
Read our Aligning Experiences and Growth Across Silos scenario.
Smart and Intuitive
Assess & Align
Clarity begins with letting go of outdated playbooks.
What’s driving results and what’s just inertia? We’ll take a look at your positioning, messaging, tech stack, performance data, and team workflows. Whether you’re running an ecommerce brand stuck in campaign cycles, a fintech firm chasing attribution, or a wellness company overwhelmed with tools, this phase identifies where AI-first thinking can unlock clarity, speed, and scale.
Strategize & Execute
AI-first means outcome-first.
We help your shift from tactical to transformative. Together, we develop strategies centered on intelligent automation, data-driven creativity, and real-time customer understanding. For some, that’s a reimagined conversion funnel. For others, it’s rebuilding brand trust or rethinking what marketing even means in an automated world. We’ll execute fast, learn continuously, and build systems that evolve with your business.
Measure & Optimize
Modern marketing uses smarter signals.
We’ll still track CAC and ROAS, but those metrics are no longer the whole story. We’ll also optimize for velocity, value delivery, and how AI systems learn from your customer interactions. This is where you’ll move from running campaigns to orchestrating intelligence. It’s how we replace guesswork with momentum.
Testimonials
★ ★ ★ ★ ☆
Leaders who have worked alongside me have seen firsthand how my efforts drive measurable results. Here’s what they’ve said about the impact of my strategic approach.
Eric is a passionate marketer and digital expert who shines in financial services. He’s a natural collaborator full of smart, innovative ideas—a combination of creativity and execution that’s hard to find. He’s the strategic partner who can execute effectively and elevate the people around him.
Chief Experience Officer
What sets Eric apart is his ability to connect the dots between technology, user experience, and business impact. He makes innovation happen by optimizing workflows, championing a customer-first mindset, and leading high-performing teams.
Digital Marketing Manager
What truly stands out about Eric is his exceptional leadership in guiding [a] team through forward-thinking initiatives that drive impactful results. He is a respectful and visionary thought leader who consistently identifies opportunities for immediate success and long-term growth and sustainability.
Senior Product Marketing Director
When to HIRE A FRACTIONAL CMO
These signals suggest your business could benefit from Fractional CMO leadership.
| Signal | Hire Today |
|---|---|
| Growth has stalled, and your marketing lacks clear direction or strategic focus. | ✔ |
| Your brand feels disjointed across different channels and customer touch points. | ✔ |
| You have marketing team but no senior leader to provide strategic direction and accountability. | ✔ |
| You need someone who can work across departments to align marketing with business objectives. | ✔ |
| You’re launching something new—a product, service, or market expansion—and need experienced guidance. | ✔ |
| You want executive-level marketing expertise but aren’t ready for a full-time CMO hire. | ✔ |
| You’re spending money on marketing but can’t identify what’s driving results. | ✔ |
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Let’s discuss how we can help your organization exceed its goals.